Affiliate marketing method is a type of Contextual advertising which the payment will be made by advertiser for sale/lead generation through publisher’s web site. Publisher or website owners have to place affiliate advertiser’s banner ads, text links or other given links on their websites. While a visitor purchase or leads a product through these ads, affiliate advertiser has to pay for that instance.
Eighty percent of affiliate marketing today use revenue sharing or cost per sale (CPS) as a compensation method, nineteen percent use cost per action (CPA), and the remaining programs use other methods such as cost per click (CPC).
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