Pay Per Click (PPC) Advertising

PPC advertising is an Internet advertisement method and run on search engines and web sites. On this PPC advertising, advertisers has to pay only for a user clicks on an advertisement to visit advertiser's website. For PPC advertising on search engines, advertisers typically bid on keyword phrases relevant to their target advertising market. PPC advertiser has to select a set of keyword for a particular or group of ad banners. When a user types a keyword query matching with this keyword list, or views a webpage with relevant content, the advertisements may be displayed. This kind of PPC advertisement is called and listed as Sponsored Advertisement or sponsored ads. The PPC advertising on search engines will be displayed on adjacent or above or below or both of Organic search results on major search engine result pages.

PPC advertising campaign has two major types of advertising category. PPC advertising on search engines involves with the match of searchers keyword. This PPC advertising is called as Sponsored match campaign. PPC advertising on publisher's website involves the contents on that website. So this type of PPC advertising is called as content match campaigns. This content match PPC advertising will be done with publisher's newsletters, blogs, emails and etc.

Advantages of PPC Advertising:

1. 1) PPC advertising campaign is an immediate way of search inclusion. PPC ads will run live without take more time other than ad creating time and it can be modified or removed any time.

2. 2) PPC advertising has not required SEO for web pages. But, in same time PPC advertising is a proven most effective method in search engine marketing. You don’t need to get worry about for technical difficulties to do SEO for your web sites.

3. 3) PPC advertising method gives option to advertisers to decide their own keyword list which they want to bid. And also PPC advertisers have to pay only for performance of the ads. In PPC advertising, performance means click on ads done by actual visitors to visit that PPC advertisers landing page.

4. 4) PPC advertising method enables to decide to display ads on their aimed geo-target location around the world.

5. 5) PPC advertising campaign allows advertisers to set their budget and everyday spending limit. The PPC advertisers can adjust the maximum bid limit based on the profitability of the campaign.

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